Experience

I have had the unique 360 experience of having worked as:

an content creator/influencer;

agency side in both production teams and creative on both account side and for new business;

as head of social media, leading teams and working with content calendars, copywriters and designers;

platform and brand side;

both in front and behind the camera on multiple social media platforms [IG, YT, TT]

running an agency

Nine to Five--Strategy

I have presented 100+ workshops, 101 sessions, and consultation sessions to creative agencies and key stakeholders from clients. Highlights include responding to Global RFPs: For Nike 50th anniversary advising W+K, the Nike soundtrack hit #1 on TikTok’s Viral Sounds and led to the highest commerce app traffic in Nike history, even higher than some major commercial moments in the past and reported in Nike’s Q4 2022 earnings report.

Sold in ideas to Jordan Brand for $650k; to Adidas for $2.5MM [Adidas’ largest ever spend on platform] Crocs 2strap campaign at $2.2MM. Won a Bronze Clio Award for P&G Lead With Love campaign - Facilitated $50-60M Global JBP with the world's largest advertiser. A global campaigned that gained 11.5 Billion views, 1.9 MM video creates, 11k video creates using the Branded Effect. Teaching clients to think TikTok first, through community interaction, and co-creation, with results well above benchmarks. I also create content for the platform.

Five to Nine--Visuals

Outside of my creative is strategy role, I am an award-winning international multifaceted photographer and videographer based between London and Chicago. My work extends from high profile events, product photography, architecture, and interviews. Best known for my work on social media, I have in excess of 200,000 combined followers. On these online platforms, I mainly display my specialization in finding beauty in often gritty urban landscapes. A distinctive focus on detail, perspective, geometry, and symmetry allows for appreciation for architecture.

A distinct passion to push creative boundaries has led to many world-renowned collaborations with Audi, Adobe, Sony and recently Samsung. My international reputation and keen work ethic has resulted in becoming a Sony Global Imaging Ambassador and headhunted to work as Senior Content Creator in an award-winning, fully-integrated creative agency. There, I provided social strategies for an array of digital content from video to photos for brands. My work for Moen won “Audience Choice Award for Best Images.” My love for creating and storytelling has led to starring in an award-winning documentary, “I Take Photos” and my solo photo book, Equilibrium, is available now.

Adidas, Adobe, Adorama, American Express, Apple, Asics, Audi, Bose, Coach, Dell, DJI, Footlocker, Ford, Honda, Getty Images, Gitzo, Google, Highsnobiety, HP, Leica, LG, LinkedIn, Lululemon, Microsoft, Nike, O2, Public Health England, Prada, Puma, Red Bull, Samsung, Sigma, Size, Sony, Sony Pictures, Three, Travel Republic, Twitter, Warner, World Photography Organization, Uber, Verizon, Vodaphone, and Zanerobe